Experience
2025 — PRESENT
Social Media & Content Specialist, Pelee Island Winery
Leading brand architecture and multi-channel marketing, I bring strategy and creativity together to build stronger brands, elevate digital performance, and create meaningful impact across global markets.
2022 — 2025
Branding Specialist, HCA Mindbox
Shaping the strategic visual transformation of major healthcare and lifestyle portfolios, I engineered unified design ecosystems that aligned digital touchpoints with physical brand experiences to strengthen market presence and audience trust.
2020 — 2021
Branding Manager, Build A Dream
In this mission-critical role within the Build A Dream non-profit organization, I provided strategic creative leadership to architect high-impact brand and campaign strategies. By streamlining visual storytelling and orchestrating virtual event ecosystems, I secured measurable digital engagement and community growth.
2016 — 2017
Creative Services Director, Staytus
Directing digital, UI/UX, and creative strategy for global hospitality brands, leading multidisciplinary teams and high-profile client engagements for Hyatt, IHG, Jumeirah, Kempinski, and Marriott. Drove brand-led digital experiences that elevated customer engagement and strengthened global brand presence.
Skills
DESIGN TOOLS
Figma, Adobe Photoshop, Illustrator, InDesign
BRAND STRATEGY
Visual Identity, Brand Governance, Market Positioning, Storytelling
CREATIVE DIRECTION
Concept Development, Art Direction, Team Leadership, User Experience
TECHNICAL
Web Design, Motion Graphics, Print Production, Editorial Design
Education
Art Direction
College for Creative Studies. |. 2002
Communication Studies
University of Windsor. |. 2000
Graphic Communication
St.Clair College. | 1996
Certificates & Achievements
2017
TEDx Talk -
From Thinker to Observer
Leveraging my design expertise to visualize mindfulness, I presented the TEDx Talk: From Thinker to Observer, adapted from my book, "From Thinker to Observer: A Graphic Guide to Enlightenment."
2013
Neuro Linguistic Programming Coach
I have successfully gained my Neuro-Linguistic Programming certification, actively leveraging its advanced principles to elevate my leadership and communication style.
2000-2016
Pro Bono
I have been grateful for the chance to contribute to the Start Foundation through art workshops for orphans and refugees, as well as supporting Operation Smile, Photographers Without Borders, and Riding for the Handicapped. It has been a privilege using my design work for the KB Foundation and other communities, as I believe if we don’t use our gifts to help people, they mean nothing.